M5 Interactive

work

  • Project
    Online Marketing
  • Client
    Atlantic Lottery
    Corporation
  • Year
    2011

Atlantic Lottery Corporation

The client: Atlantic Lottery (Loto Atlantique) operates lottery contests throughout Atlantic Canada, and is responsible for a wide range of games, including (but not limited to) Lotto 6/49, Pro-Line, Keno and scratch tickets.

The work: Our work for Atlantic Lotto been some of our most technologically complex and demanding to date. We built an online tutorial that teaches users how to "work" their Pro-Line card, and our slick online advertising included a three-part interactive expandable that featured a leaderboard, big box and page take-over.

WINNER: Best Game Site Integrated Ad Campaign award at the Internet Advertising Competition for 2009 Playsphere Campaign