- Project
Website / Online Ads - Client
NB Liquor - Year
2011 - Markets
- Goal
NB Liquor
The client: The identity of this client is confidential.
The work: Our client wanted to educate young people on the dangers of alcohol abuse. We gave them an award-winning campaign, isaidit.ca, that got the message out by encouraging youth to listen to a voice they trust: their peers. Our design first played to our target market's visual preferences. Then we loaded up the site with rich content that entertained and engaged like custom videos, callouts and comebacks and much more. Finally, we used users to spread the word by arming them with cool tools, like e-cards and a T-shirt designer. Facebook presence and a series of online ads rounded out the campaign.
Winner: 2010 Gemstones Awards, Amethyst Award for Excellence in External Communications and the Jasper Award of Merit for Best Website.
