- Project
Online Marketing - Client
Multi-Materials
Stewardship Board - Year
2011
Multi-Materials Stewardship Board
The client: The Multi Materials Stewardship Board (MMSB) is dedicated to cutting waste, with a special emphasis on reduction and recycling. They wanted to make their message more personal and palatable to the people of Newfoundland and Labrador.
The work: Saving the planet is tough work, and to do it you need to be able to engage people and move them to action. Which is what we helped MMSB achieve: we launched their online "Hit The Spot" campaign which asked Newfoundlanders and Labradorians to identify their favorite places in the province and to remind them of the importance of keeping them clean. We also helped create their Facebook page, "Our Greener Future," which regularly serves up green tips, MMSB updates and environmental discussion.
